Designing
Turning complexity into clarity.
Over the last decade, I’ve helped organizations transform ideas into digital products, brands, and experiences that balance business goals, user needs, and visual excellence.
Designing
Turning complexity into clarity.
Over the last decade, I’ve helped organizations transform ideas into digital products, brands, and experiences that balance business goals, user needs, and visual excellence.
Designing
Turning complexity into clarity.
Over the last decade, I’ve helped organizations transform ideas into digital products, brands, and experiences that balance business goals, user needs, and visual excellence.
Hi, I'm Eric.
I’m a multidisciplinary designer with a background in Product Design, Graphic Design, Branding, and Digital Experiences. My career began in graphic design and evolved into creating user-centered digital products, giving me a unique perspective that combines strategic thinking with a strong foundation in visual communication, branding, and interface design.
Today, I collaborate with cross-functional teams to simplify complex problems, design intuitive interfaces, and build digital experiences that are thoughtful, scalable, and built to last.
Understanding business goals, user needs, and project constraints.
Organizing information into clear strategies, user flows, and priorities.
Creating intuitive interfaces, visual systems, and meaningful experiences.
Testing ideas through wireframes, prototypes, and rapid iteration.
Working closely with engineers, stakeholders, and cross-functional teams.
Improving usability, consistency, and visual quality through continuous feedback.
Climate Resilience International
TASKS & ROLES
Product Design, UX Strategy, UI Design, Web Design, Branding, Project Management.
This case study showcases my approach to designing a user-centered digital experience for Climate Resilience International. My goal was to transform the organization’s mission into an intuitive, accessible, and engaging platform by defining the information architecture, user flows, interface design, and visual identity. Through product thinking, strategic planning, and cross-functional execution, I created a cohesive digital experience that supports education, advocacy, and community engagement.
K&R Cleaning
TASKS & ROLES
Graphic Design, Branding, Web Design, SEO Structure, Project Management.
K&R Cleaning, with a 16-year legacy in Bay Area commercial cleaning, launched a strategic initiative to strengthen their brand and digital presence. This involved enhancing their brand identity and a website design. The goal was to boost online visibility and engage a broader customer base across Northern California’s key cities.
K&R Cleaning
TASKS & ROLES
Graphic Design, Branding, Web Design, SEO Structure, Project Management.
K&R Cleaning, with a 16-year legacy in Bay Area commercial cleaning, launched a strategic initiative to strengthen their brand and digital presence. This involved enhancing their brand identity and a website design. The goal was to boost online visibility and engage a broader customer base across Northern California’s key cities.
SAM Technology
TASKS & ROLES
Product Design, UX Strategy, UI Design, User Flows, Prototyping, Cross-functional Collaboration.
This case study explores my work designing enterprise tax software at SAM Technology. As the sole UI/UX designer, I partnered closely with engineers, product stakeholders, and leadership to simplify complex financial workflows into intuitive, scalable digital experiences. From user flows and interface design to design systems and interactive prototypes, my focus was on creating products that balance business objectives, technical constraints, and user needs.
The Gasoline Thieves Movie Artwork
TASKS & ROLES
Graphic Design, Marketing Collateral, Poster Design, Booklet Design, Printed Media.
Produced artwork for the internationally acclaimed film The Gasoline Thieves, including the design of the movie poster, Amazon banners, social media promotional posts, and a Blu-ray booklet; the film received awards at the Tribeca Film Festival and Mill Valley Film Festival.
The Gasoline Thieves Movie Artwork
TASKS & ROLES
Graphic Design, Marketing Collateral, Poster Design, Booklet Design, Printed Media.
Produced artwork for the internationally acclaimed film The Gasoline Thieves, including the design of the movie poster, Amazon banners, social media promotional posts, and a Blu-ray booklet; the film received awards at the Tribeca Film Festival and Mill Valley Film Festival.